Join us for a conversation with Mr Marcus Sia, SMF Council Member and Founder of Applied Total Control Treatment Pte Ltd —as he shares his company’s sustainability journey and how they are helping Singapore’s small and medium manufacturers transition to greener, more resource-efficient operations.

In this short feature, Marcus challenges the common misconception that sustainability is a cost rather than an investment. He shares how, in reality, sustainable practices can drive business growth and create long-term value. Backed by real examples from his own projects, Marcus demonstrates that meaningful impact often begins with small, practical pilot initiatives.

His parting advice to the industry is clear: start small, think big. Treat every improvement as an investment in competitiveness, resilience, and brand value—because “sustainability isn’t a cost; it’s an investment”.

Watch the interview below.